Not Using Google Analytics Enhanced Ecommerce? What are you missing :
Many ecommerce owners are asking what the difference is between enhanced analytics and regular ecommerce analytics. They’re also asking whether they should set up enhanced ecommerce in their websites. These questions led me to write this post to explain what you can do with enhanced ecommerce analytics and the benefits of using these tools. Google summarizes the additonal capabilities enhanced analytics in their analytics blog: http://analytics.blogspot.co.il/2014/05/better-data-better-decisions-enhanced.html Here are the main advantages that are really worth knowing: ● Analyze how far shoppers get in [...]
