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Learn from Google – Focus on Content Strategy in 2020

Every now and then, Google releases new updates to improve rankings and search results. Its main goal is to show its users the most relevant content. Google algorithms become smarter every time using the latest AI technologies. The most powerful updates usually happen several times a year. They lead to significant changes in how Google treats website positioning. Before to announce a new update, Google notifies businesses of the changes they need to implement in order to drive through this [...]

August 14, 2019

By TsvikeCommerce, Ecommerce Marketing0 Comments

Extensive Guide About Setting Up Snapchat Ads

Now when Snapchat is one of the biggest chat applications in the world and probably the most powerful in North America and Australasia, it is time to use it for advertising purpose and to build up your brand awareness. As any chat app, the level of conversion from Ads is relatively low but considering the number of people using Snapchat on a daily basis, you can get a pretty decent number of your Ad visitors. So, the very first thing to [...]

July 25, 2019

By TsvikeCommerce, Ecommerce Marketing, Ecommerce PPC0 Comments

How to Improve your Brand Awareness with Pinterest Video Ads

Pinterest has approximately 150 million users per month which makes it one of the largest referral networks. Generally, it drives more traffic than Twitter and LinkedIn together. Pinterest traffic is optimized for search very well. Another great advantage of Pinterest is that users are always ready to purchase. This channel has an impressive 90% of the buyer’s intent that can’t be compared with other networks. Brand videos on Pinterest have been a hot trend since it appeared. More than half of [...]

July 10, 2019

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TOP-20 strategies to get leads with Twitter, Facebook and LinkedIn ads

Facebook, Twitter, and LinkedIn is a great source of fresh and engaged users, potential leads, immense brand awareness and way to build up your popularity on social media. You can use them in different:Investigation and analytics that can help you define a better understanding of your competitors and a good idea of social media promotion and advertising. Building up awareness by managing groups on Facebook, Twitter, and LinkedIn and regularly posting fresh and updated content with high engagement rates. Establishing a stronger [...]

June 25, 2019

By TsvikeCommerce, Ecommerce Marketing, Ecommerce PPC, Facebook Ads0 Comments

Twitter vs Facebook Ads: which one to choose to expand your business

Let’s have a quick comparison between Facebook and Twitter. Both networks allow a great engagement, working with the brand, and continuous traffic flow to your website. Facebook started as a private network to connect with family and friends. The main idea was to keep this close connection and organize updates, photo, and video sharing. Twitter was mostly made for work and business. It allows sharing news, trending ideas and other things. Generally speaking, Twitter works for connecting people worldwide. Twitter vs Facebook comparison The [...]

June 10, 2019

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Youtube advertising – improve your campaigns and get leads! (Part 2)

In Part 1, you’ve learned about Youtube advertising, how to set your initial campaign from zero. You’ve also read about major Ad types and bidding strategies you can follow to get better results. In this following tutorial, we’ll see what else can be done and adjusted after your campaign was on for a while. You never stop working on your Youtube advertising. It is a constant process. Every week might bring new discoveries as you keep running experiments and doing further [...]

May 21, 2019

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Youtube advertising is all you need to get incredible exposure (Part 1)

Youtube is a major search and advertising network that is #2 after Google search (or sometimes even #1). Video search has gained incredible potential and power. Nowadays, most online users browse through video search. 80% of businesses worldwide opted for Youtube video channel and advertising. Most of them say that it helped to get more leads and push their brand. That is why it is a good option to advertise on Youtube by selecting a reasonable budget and by showcasing [...]

May 6, 2019

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Check these NEW opportunities for brands on Instagram

Instagram now becomes one of the strongest social media channels, especially, in terms of generating leads and getting fast sales. Many online stores even have their business right inside Instagram. It is very handy as users don’t have to exit the store and get distracted from their initial purchase. According to statistical reports, more than half of companies worldwide plan to increase the total budgets for influencer marketing in 2019. 90% of them realize that Instagram influencers provide very important [...]

April 21, 2019

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How to Set Up and Create Audiences with Quora Pixel Events

Quora reinforced its advertising options. Now online marketers can use improved Quora options in order to target their businesses on a larger scale. Take a look at how Quora can improve your company growth. How Quora Pixel Events Work Before, advertisers on Quora were able to create audiences based on visitors to specific URLs. But it has drastically changed since the last update. The new feature appeared in Quora Ads Manager. It allows creating new audiences focused on 9 standard events or [...]

April 7, 2019

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Pinterest Introduced New Shopping Ads for More Businesses!

People just love Pinterest! It is so visual and handy when you want to look through potential things to buy. According to statistics, almost 90% of people worldwide use the Pinterest platform for shopping. More than half of potential customers go to Pinterest in search of new products and ideas. You can find anything on there: from creative visual arts to modern cars and recycling clothing. It is overwhelming how the platform grows each day. Till now, Shopping Ads was an [...]

March 23, 2019

By TsvikeCommerce, Ecommerce Marketing, Ecommerce PPC0 Comments