Tsvik – Google Analytics Certification My ( Tsvika Machluf ) Google Analytics Certification:the original certification in google partners wesbsite: https://www.google.com/partners/?authuser=3#i_profile;idtf=104690006840391407765; Linkedin: linkedin.com/in/tsvikFor More info go visit tsvik.com
Remarketing ads are ads that return past visitors to a website, app, or ecommerce site. These ads are a very powerful tool to increase conversions and sales using targeted ads with specific messaging, and they are a very powerful tool for online business in times where most users leave your website without signing up or buying. If you are selling a service or a product on your website, then remarketing is highly recommended, and you should build a campaign that [...]
Advantages Of Google Analytics Enhanced Ecommerce: Many ecommerce owners are asking what the difference is between enhanced analytics and regular ecommerce analytics. They’re also asking whether they should set up enhanced ecommerce in their websites. These questions led me to write this post to explain what you can do with enhanced ecommerce analytics and the benefits of using these tools. Google summarizes the additional capabilities enhanced analytics in the google analytics blog: Here are the main advantages that are really worth knowing:Analyze how far [...]
Facebook Lead Ads: Should You Use It? Marketers worldwide were delighted when Facebook announced that it would begin testing lead-generating ads. Now, Four months later, lead ads are available to everyone, and it’s time to use this highly expected tool As always with newest marketing tool, the first to use it will surely benefit. In no time, the demand for this tool will increase and so as the advertisement price. What are Facebook Lead Ads? Lead ads allow users to sign up for [...]
Targeting Tourists Using Facebook Ads I have been searching for more effective ways to target tourists online for a long time. After targeting tourists based on the pages they visit using Google Adwords display network, I was very glad to hear that Facebook was planning to add an option to target tourists. A few weeks after the FB announcement, I had the chance to use this advanced targeting option and the results were even better than I expected! In this article, I [...]
How to Generate eCommerce sales using Facebook ads Many eCommerce website owners and marketers are trying Facebook ads and finding that generating sales on Facebook is not that easy. On the other hand, there are many business out there that have been using paid advertising (FB & GOOGLE) for years and successfully generating sales. This difference in outcomes brings many eCommerce website owners to ask, “How come website X has been getting results from spending money on FB ads for [...]
Know Your Sales Numbers: Google Analytics eCommerce Reports In the past year I started getting emails from a lot of online vendors asking me why they can’t see their sales reports in their Google Analytics account. Maybe it’s the general expansion in this industry – more and more businesses are start selling their goods and advertise online and want to understand how to make the most of this media. Frequently, I get questions like: “Why can’t I see my sales in my [...]
