Available for new projects

Data-Driven PPC
for B2B and Ecommerce Business

Tsvi Machluf, PPC Expert Tsvi Machluf

13+ years running paid media for B2B SaaS companies, ecommerce brands, and growth-stage SMBs. Google Ads, Meta Ads, from set up to ongoing optimization.

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13+
Years Experience
$5M+
Ad Spend Managed
50+
Brands Scaled
340%
Avg. ROAS Increase
Dwarven Forge Saint Anthony John Taylor Watches Sylvie Collection TechGrowth ScaleUp Pro RTS Tactical King of Christmas Viewbix
Hourly Based Project Based Ongoing PPC Management Consulting 1-on-1 Technical PPC Live PPC Training with Tsvi — 1:1 on Zoom

What I do

Services That Drive Results

Comprehensive ecommerce growth solutions tailored to your business goals.

Paid Acquisition

Strategic PPC campaigns across Amazon Ads, Google Shopping, and Meta that drive measurable growth.

  • Target.com Ads Management
  • Google Shopping Ads
  • Meta Ads Optimization
  • Cross-Platform Strategy
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Web Analytics

Advanced tracking and insights with GA4, GTM Server-side, and custom dashboards.

  • GA4 Enhanced Ecommerce
  • GTM Server-side Setup
  • Custom Dashboards
  • Conversion Tracking
Learn more

Growth Consulting

Strategic guidance to scale your ecommerce business with data-driven decisions.

  • CRO Strategy
  • Startup Growth Plans
  • 1-on-1 Training
  • Performance Audits
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Target.com Ads

Maximize visibility on Target's marketplace with optimized product advertising campaigns.

  • Target Product Ads
  • Sponsored Listings
  • Target+ Optimization
  • ROAS Tracking
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Google Performance Max

AI-powered campaigns that reach customers across all Google channels from a single campaign.

  • Multi-Channel Reach
  • Smart Bidding
  • Asset Optimization
  • Conversion Maximization
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TikTok Ads

Engage younger audiences with creative, high-impact video advertising on TikTok.

  • In-Feed Ads
  • Spark Ads
  • Audience Targeting
  • Creative Strategy
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Also available: PPC consulting and management — by the hour.

See PPC by the Hour

Rebuilt your site? GA4, GTM & measurement setup — so your data survives.

GA4 & GTM Setup

Case studies

Real Results for Real Brands

See how data-driven strategies deliver measurable growth.

Jewelry
Sylvie Collection
-60% CPC
Challenge
High cost-per-click eating into margins
Solution
Restructured campaigns with negative keywords and audience segmentation
"Tsvi transformed our PPC strategy. The results speak for themselves."
Specialty Coffee
Saint Anthony Industries
+280% ROAS
Challenge
Low visibility on Amazon marketplace
Solution
Implemented advanced Amazon PPC with enhanced product targeting
"Our Amazon sales tripled within 3 months of working together."
Luxury Watches
John Taylor Watches
+45% Conversions
Challenge
Inefficient tracking across multiple platforms
Solution
Set up GTM server-side with enhanced ecommerce and custom attribution
"Finally, we have clarity on what's actually driving our sales."
View All Case Studies

Guides

Evergreen Guides

In-depth resources to level up your ecommerce marketing.

View All Articles
SEO 6 min read

Site Structure for SEO: The Signals That Actually Move Authority

URL subfolders barely matter; internal links do. A B2B guide to what actually distributes authority to your money pages, ranked strongest to weakest.

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Featured Ecommerce PPC 10 min read

PMax vs Shopping: Which One Actually Performs Better in 2026?

Google wants you on PMax. Your data might disagree. A practical breakdown of when to use each and how to run both without cannibalizing your own results.

Read More
Server-Side 9 min read

How to Make Your Remarketing Lists 40% Larger Without Spending More

Ad blockers cut 35% of your audience. Safari ITP wipes cookies after 7 days. Here is how server-side tracking recovers the users you are currently missing.

Read More
TikTok 7 min read

TikTok Ads for Ecommerce in 2026: What Actually Works

TikTok is creative-first. The algorithm does the targeting. Here is what works for ecommerce brands, what wastes budget, and who should not bother.

Read More

Reviews

Client Reviews

Verified feedback from real clients on Upwork.

5.0
Facebook Ads teacher needed

"Great"

5.0
Facebook advertising EXPERT - for training and initial ads setup

"Good work - we just forgot to close this contract."

5.0
1 hour of Facebook Ads consulting

"Great to work with"

5.0
Check if Dynamic Remarketing is correctly installed

"Tsvi is very knowledgeable and I would recommend him to others who require his services."

5.0
Need Facebook Dynamic Product Data Feeds Created

"Excellent work!"

4.7
Google Analytics expert required for ecommerce project

"Was great working with Tsvi, had no problems with him at all and was pleased with everything he did for us. Thanks Tsvi!"

View All Reviews

Book a call

Schedule a Meeting

Book a time that works for you. Let's discuss how to grow your ecommerce business.

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Available every day, 7 days a week. Your request comes straight to me on WhatsApp and I'll confirm the exact slot with you.

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or reach out directly

Send me a WhatsApp any time — I usually reply within a few hours.
Active EST (US) and Israel time (GMT+2).

mail@tsvik.com WhatsApp  +972-051-252-8871 Israel & US (Working Globally)